We've all heard the saying that ‘you can’t judge a book by its cover.’ Yet, that’s
exactly what we do as soon as we walk through the doors of a book store. Or at the screen of a tablet, kindle, nook and or mobile phone for the digitally savvy reader. In this day and age where we’re bombarded by images every day, wouldn't thinking that you can’t judge a book by its cover be considered as nonsensical? For example, say you’re going to the bookstore like Barnes and Noble, Borders or an independent bookstore, to find a new book. Since you already know what genre(s) you like, you immediately head to that section, let’s say young adult. Now you stand there, arms folded with pursed lips, and one by one, row by row, you look at all the books on display. By now, other readers have picked up the books you weren’t interested in. Why? Aside from the possibility that they might know and follow
that particular author, the only solid answer is that they were not aesthetically pleasing to your eye. (It’s a conundrum I’m currently facing as I’m both trying to come up with a book cover I love, that readers will also love and grab their attention).